How to Align Your Personal LinkedIn Profile to your Company Page

One of the things I see frequently when helping people to use LinkedIn for Business is that they have set up a Company Page in LinkedIn but haven’t linked their Personal Professional Profile to it.

💡Here is how to do it – once your Company Page has been set up, it honestly takes a few seconds to link your Personal Professional Profile to it!

  1. In Your Personal Professional Profile, scroll down to your Experience section
  2. Make sure you have added your role in the business as an Experience – if you haven’t then you’ll need to Add an Experience – then follow from step 4 below
  3. Click the Edit button (the pencil button at the right) which opens the Editing window
  4. Click into the Company field
  5. Delete anything that is already in the Company field (even if it is the Company name)
  6. Type in the name of the Company Page (as this is what you are aligning to) – as you do so, you will see some different options appear.
  7. When your own Company Page is visible, click to select it and then Save

💡 Be careful not to select the wrong Company Page – I’ve seen several people select what looks like their Company Page as the name may be similar.

💡 When you set up your Company Page, I strongly advise you to add your logo to it, so that when you select the page in step 7 above, it will be easily identifiable.

Watch the short video to see the above steps demonstrated.


 

 

Make It Easy For People To Follow Your Company Page

One of the most common comments I hear when training people to use LinkedIn for business is that they are not attracting Followers on their Company Page. Usually it is because people fall into the trap of publishing their Company Page and then are not proactive in telling people it exists.

An easy way to do this is to add a Follow button to your website. LinkedIn provide a free Follow button plugin, which can be added to any page of your website.  You can either do this yourself or send the code to your web developer. You will need to be logged into LinkedIn to retrieve the code.

When the code is added and published on your website, this is what it will look like:


You can choose to show the number of followers horizontally, or choose not to show the number of followers at all. If you have less than 50 followers, this may be the better option. It shouldn’t be a numbers game however, we are naturally attracted to businesses who already have a positive presence, so if you are building your followers, leave the follower count out until you reach a number you are happy to publish.

To retrieve your own Follow button, go to the following link:

Add a Follow button

This is just one of the ways in which you can attract followers to your Company Page. If you would like to find out more about building a Follower Strategy for your Company Page, please Schedule a Call with Linda

Follow my Company Page

For more tips, advice, short ‘How To’ videos and LinkedIn news, please follow my Company Page – Linda Huckle Training.


Re-order Your Skills and Endorsements section

Pinning your top 3 Skills in LinkedIn

LinkedIn have made it a little bit easier to re-order your Skills and Endorsements section in your Personal Profile.

There is now the ‘Pin Skills to Top’ feature which enables you to pin your top 3 skills so they are prioritised over all your other skills, to encourage other LinkedIn users to endorse you for those top 3.

Here is how:

  • In your LinkedIn Profile, scroll down to your Skills and Endorsements section
  • Click or tap the pencil icon on the right to Edit
  • Once there, you’ll see your top 3 skills with the Pin button on the left in bold
  • To remove a skill from your top 3, just click or tap the Pin button. Don’t worry, you will not be deleting the skill, purely moving it out of the top 3
  • To add a skill to your top 3, scroll down the list of skills, identify which one you want to pin to the top and click/tap the Pin button on the left
  • Then click/tap the SAVE button

Watch this very short video to see the feature in action:

 

 

 

Selling Second Hand Cars on LinkedIn?

This morning, I saw in LinkedIn a post advertising a second hand car for sale. It wasn’t a post from a dealer, just from an individual who clearly wanted to sell his car.

LinkedIn is a professional network, it is not a buying and selling advertising space.  There are other forums for that.

My call to action is….

Please don’t use LinkedIn Posts to advertise your second hand car, or any other items you want to sell.

Car Dealers

If you are a car dealer, then there are ways you can use LinkedIn – not to sell cars, but to build relationships with your ideal clients, to develop trust by sharing content of value with your audience.

  • Be the person who gives, not takes.
  • Be an authority – share valuable advice and information
  • Be mindful of etiquette – take the conversation off-line if the other person is truly interested.

Not sure how to use LinkedIn and add value? Ask me how – I’m happy to help.

Beat the Algorithm

There have been a number of changes in LinkedIn during 2017, however, one hasn’t been as visible as the rest.  This is the algorithm – the bit of code – that helps your posts and activity to be posted to your connections Home feed.

What does this mean to you?

Previously, LinkedIn trainers (me included!) emphasised the importance of sharing external links to content on your website, therefore driving traffic across to your website.  LinkedIn want to keep as much activity within LinkedIn as possible and so quietly changed the algorithm so that updates linking to content within LinkedIn have greater priority to links to external URL’s (websites, Facebook pages etc).

This meant that updates containing external links were not as visible on your connections Home feed as they were previously.  It didn’t take long for LinkedIn regular users and trainers to realise what had happened and so here are a couple of ways in which you can beat the algorithm:

Beat the algorithm

  1. When posting an update, don’t add the link to your external URL in the update itself. Just write the text and post. Then add the link to the URL in the comments.  For some reason, this seems to miss the algorithm sequence.
  2. Beat the LinkedIn algorithmAnother technique is to add the link as you would do usually and then, when the preview of the website you are linking to appears in your update, click the little X in the top right of the preview to delete it, retaining the actual URL link in the text. Once again, this appears to bypass the algorithm.

 

It is surely only a matter of time before the algorithm changes again so watch this space for updates.