“I’m not sure how to get it right in LinkedIn – what should I do? “
This is probably the most common question I come across when talking to people. I could go into a lot of detail about how to use LinkedIn however, for me there are 3 key principles of getting it right in LinkedIn:
Integrate your Personal Values
In your profile, in your content, in your communication, in your comments. This allows others to get to the heart of your business, how you care for your customers, why they should trust you. Allow them to see the person behind the profile.
Interact with Connections
Be proactive and engage with people. Comment on their posts, communicate with them, get to know them better. Invest time to build quality relationships.
Inform & Educate
Share your nuggets of knowledge and best practice about your area of expertise. Give generously and raise your profile as an expert.
There is far more to understanding LinkedIn but if you get the above 3 key principles right, you will be well on the way to getting it right in LinkedIn.
Integrating your personal values is the key that unlocks the others.
Take a notepad and list down the top 5 values that are important to you personally.
Read through your profile About section objectively – do your personal values shine through?
What about the content that you post in LinkedIn – how well do your values integrate?
Now consider the engagement on content that others post – are the values you believe in are truly reflected
If you need another pair of eyes, ask a trusted friend/colleague to review for you – and offer to do the same for them.
Did you know that over 80% of LinkedIn users watch video content with the sound turn off?
To help engagement with your video content, it’s vital to caption your videos. I use a highly effective and affordable captioning tool called Sublyfor all my video content (who are part of the LinkedIn Marketing Partner Program which adds extra credibility).
Although I have a paid account, I’m demonstrating the features of the free Subly account to show you how to:
Create a free Subly account
Caption your video
Download the captions as a SRT file
Download the video with the captions burned in prior to uploading into LinkedIn.
🎬 Look out for the next short explainer/demo videos coming soon:
1. How to upload video directly into LinkedIn both with captions burned in and with captions as a SRT file.
2. How to use the Subly account premium features to personalise your video content with your own branding, add a Headline, change video size for different social media platforms – and some new features that are coming soon!
When my children were little, they used to love helping in the kitchen and one of the most popular activities was making Alphabet Soup. It was a great way to use up leftovers from the weekend, packed full of vegetables and to keep them interested, I used to add a packet of dried pasta shapes with letters of the alphabet.
We never knew which letter would be in the next spoonful and we had some fun making up words or telling stories using those letters!
Like my real life soup, I am starting a series of posts in LinkedIn which will provide tips, information, guidance on all things LinkedIn related with each post looking at a letter of the alphabet.
Now it would be easy to start with A and work my way through the alphabet wouldn’t it? To capture the same element of fun, I’m going to mix it up a bit.
After all, who knows what will be in the next spoonful?
Look out for my post on Monday 31st August 2020, when you will have the opportunity to influence which letter of the alphabet to start with.
LinkedIn Linda’s Alphabet Soup posts will be appearing every Tuesday, Friday and Sunday starting 1st September 2020.
You have invested time on honing your LinkedIn Profile, getting it set up the right way and are being found in searches.
Imagine how frustrating it is when there are distractions that take your viewers away from your Profile and to other profiles instead! Possibly even your competitors.
LinkedIn have a feature that is turned on by default. It is called People Also Viewed (PAV). It sits in the right hand side of your Profile and lists profiles that other people have viewed. It is meant to be helpful however, as a business owner, you want the focus of your viewers to be on you, not to be distracted by moving away from your profile and especially to those who are your competitors.
What most LinkedIn Users don’t know is that this feature can be turned off so that it does not appear on your Profile.
How to turn off People Also Viewed
Go to the Me button on the black menu bar at the top of your LinkedIn Profile
Select the Accounts and Privacy Option
Select the Privacy tab
Select the Viewers of the profile also viewed option
I’m a member of The Athena Network in Farnham and the Regional Director, Charlotte Emery, recently interviewed me remotely during lockdown as part of her Business Showcase series.
In my Business Showcase interview, I tell Charlotte a little bit about my background, where I found my love of LinkedIn Training and why helping others to succeed is integral to all that I do. I also share some LinkedIn Tips!
Each of the webinars are intended to be educational and are suitable for people who are new to LinkedIn, as well as those who have used LinkedIn previously. We will be using the free version of LinkedIn therefore all skills you learn can be implemented without investing in any Premium package.
The 5 in 5 at 5 webinars are part of my commitment to help people in business use LinkedIn more effectively during the COVID-19 lockdown.
When and How?
The webinars are available for 5 consecutive working days from Monday 6th April 2020 at 5pm and will be delivered by Zoom.
What Will The Tips Focus On?
Each webinar will focus on different aspects of LinkedIn and will give you 5 practical LinkedIn tips with actions to implement.
Day 1 6th April: Core of LinkedIn – Your Personal Professional Profile Day 2 7th April: Connecting and Following Day 3 8th April: Communication and Conversation Day 4 9th April: Contribution and Engagement Day 5 14th April: Content – Posts and Articles (Due to Easter, Day 5 will be taking place on Tuesday 14th April)
On registration, you will receive a link by email to access all 5 webinars. You only need to register once and can attend as many as you like.
Use the same Zoom link each day to access each webinar. You will need to register prior to attending to access the webinars to enable me to email you the link to the recordings.
Each webinar will be recorded and you will receive a link to access the recording by email shortly after the session has finished. Please be aware that the link to access these lessons will be available for 72 hours.
I look forward to welcoming you to the 5 in 5 at 5, and sharing some practical tips you can implement immediately.
Many business owners know the benefits of business networking, how the process of developing positive business relationships leads to introducers, advocates and referrals.
LinkedIn as a business networking, relationship building tool is so powerful. There are many ways you can use LinkedIn to supplement and reinforce your own business networking activity to increase and enhance your visibility to a wider audience.
Having a completed and up to date LinkedIn profile is at the core of your LinkedIn activity. Help people to see at a glance what you do, and want to find out more about you and your business. First Impressions really do count.
At the very minimum you need:
Recent, head and shoulders photo
Impactful Headline – tell people what you do and how you can help them
Up to date Contact details
A strong ‘About’ section to generate interest
Incorporate key phrases and words that people looking for your business type will use to find you
A clear call to action – what do you want people to do as a result of viewing your profile?
An attractive background image that showcases you and your business
Make Relevant Connections
Connect with your fellow networking colleagues. First connections are able to direct message each other, provide Recommendations, make Introductions, therefore it is essential to connect with those who you know, like and trust.
Personalise your invitation. Make it relevant to the person – if you know them, remind them how you know them. If you don’t, tell them why you would like to connect with them.
Avoid generic templates, a genuine connection invitation will help to start your online business relationship with the same warmth you use when meeting people in person.
Keep In Touch
Use the Messaging facility to send messages to your
connections who you haven’t seen or communicated with in a while.
Keep them up to date with things that are happening that they might be interested in
Share an article or a post that may be of interest to them personally
Ask how you can help them and keep this non sales related (ie; who would they like an introduction to)
Send a Voice Message or Video Message for that personal touch
Invite them to a one to one business conversation and get to know them better. Use the plethora of technology available to so: Zoom, Hangouts, Skype – and of course, face to face once we are able to socialise in person again. Or just pick up the phone and have a conversation.
Be proactive and research your connections – who might be a good connection for someone else?
After a one to one or a group meeting, record the types of professions that your networking colleagues would like to meet. Follow up by being proactive – check your own LinkedIn connections to see who might be suitable to introduce to your colleagues.
Use the Share Profile feature – this will open up in a new Message, ready to send to your connection. Remember to personalise the message and explain why you are making the introduction.
Or, you could use the Group Messaging facility to introduce two people to each other. Once the introduction has been made, you can follow up with each person after a few days to find out if the introduction was valuable to them.
Verify Skills and Expertise
Be proactive – implement a system of viewing your fellow networkers profiles and checking which skills they have listed on their profile.
Have you had first hand experience of a specific skill? If so, and your experience has been positive, then Endorse that person for that skill. Remember only the top 3 skills are visible, you need to expand the section to view other skills.
Recognition and Appreciation
Who have you had a one to one meeting with this week?
Who have you heard speak this week?
Who has given you a genuine referral?
Who has impressed you with their knowledge, their expertise, their attitude?
Who has recommended you and your business?
We all like to be
recognised for something that we have done well and/or appreciated for our
contribution. Why not use LinkedIn to showcase other people? Here are some ways
you can use LinkedIn Posts to do this:
Share your ‘golden nuggets‘ of learning following a networking meeting, a training course, a seminar, a talk – what have you learned, how will you implement the learning and importantly, what others will gain from participating in future events.
Talk about what you have appreciated about someone – it could be purely that someone has gone out of their way to help you – so let them and your LinkedIn community know that you appreciate them, and why.
Write an information post about a company, their services/products and why this has impressed you.
Thank people for referring you to others and or testimonials you have received from them.
Share their events, their achievements, their business stories
The Gold Dust
Be Proactive! View your fellow networker’s Activity section on their Profile. What updates have they recently posted?
Like and Comment on their posts. This is like gold dust!
Your actions will help to boost the reach of the post, encourage more engagement from others and add real value to their presence.
You will also raise your own visibility, and enhance your own reputation as a good networker.
There is no
higher accolade than providing a genuine, written testimonial for people who
have provided a great service, gone the extra mile, have delivered a product/service
that has exceeded expectations.
In LinkedIn, the Recommendations feature is where you can give truly genuine testimonials and provide great value to your connections.
Many business networking groups will have part of their meeting devoted to giving referrals, leads and providing verbal testimonials. If you have provided a verbal testimonial during these meetings, follow up with a written Recommendation in LinkedIn.
Don’t wait to be asked! Make it a habit to write a Recommendation for that person as soon as you finish your meeting. Don’t leave it for another day or time, now is the perfect opportunity to do so.
A couple of things to be aware of…
Only provide a Recommendation when you have personally experienced what you are recommending.
Never ask for or expect a Recommendation in return – genuine recommendations are those that are given without expectation.
Be Kind Without Expectation – Never Ask for Something in Return
For those of you with iPhones and iPads, following an Apple update the LinkedIn app has also been updated and the Find Nearby and QR Code features have moved to an almost hidden location.
***Updated November 2019*** Android phones have now been updated and you should find the features in the same place as iPhone users.
To find the features now, tap the My Network tab at the bottom of your screen, then tap the little blue circle on the right hand side. This will open a sub menu which reveals the Find Nearby and the QR Code.
The screenshot below is taken from an iPad. It is similarly placed on iPhones and Android.
You know what it’s like when you are browsing through your LinkedIn Home Feed and you see a really interesting article – but you just don’t have the time to read it? You may think to yourself “I must remember to find that article later” and then when you come to find it, it is lost amongst the noise of LinkedIn.
Did you know that you can save articles for reading at a later date?
This feature has been around for some time and yet, until recently, you could only find your saved articles in the mobile app.
Now you have the facility to find your articles in the desktop platform too. Well done LinkedIn for making this useful feature available to folks who want to use their computer to read the articles. Not everyone wants to read long articles on their mobiles and I am personally delighted this feature is now available in the desktop version too.
How to Save Articles and Locate Them at a Later Time
Watch this 3 minute video to see how simple it is to save articles and to find them at a later time.
There are many levels of LinkedIn training you can undertake: some people just want to build connections and relationships, while others intend to use LinkedIn as a key part of their marketing strategy.
Whichever the case, there are essential skills that everyone needs to learn, such as how to update your profile. This may sound simple, but as one MD found out, mistakes can still happen – and are not best made in front of your entire professional network.
Here’s how the story goes…
As the managing director of an established IT company, Lisa had built up a sizeable LinkedIn network, including: colleagues, vendors, clients, business associates and leads. The business was booming: she was in the process of setting up a subsidiary company, while reassuring clients, associates and prospective clients that the existing business would remain her primary focus.
Excited for the launch of the new business, Lisa booked some LinkedIn training for her marketing team, so they could start raising awareness of the new venture. They would need to update their profiles to reflect both businesses, which was a core part of the initial LinkedIn training.
Creating a Professional Image
A paragraph of universal wording was agreed for the ‘Experience’ section of all personal profiles within the company, so a consistent message would be created regarding the developing business. Lisa attended the training along with her marketing team, but when it came to actually updating the profiles, she said she had ‘other things to do’ and ‘knew how to do this anyway’.
On went the training, and by the end of the session the marketing team felt confident in using LinkedIn to promote the business, the new Company Page had been created and they were proud of their smart new personal profiles! The trainer left, happy with the results and off to prepare for her next client.
Where’s the Panic Button?
Very early the following morning, the LinkedIn trainer had 3 missed calls with voicemails from Lisa to her mobile – all with an air of distress and urgency. It transpired that instead of adding her new business venture to her profile, Lisa had replaced any mention of her existing business with the new company – she had effectively shut down her own business overnight.
In amongst the many messages of surprise, and hesitant congratulations, Lisa received a number of private messages from her clients and prospects: demanding answers and raising concerns. Her calls and messages to the trainer were cries for help – she didn’t know what to do, or how to explain her rather public mistake.
What followed, were many hours (at a cost) spent rectifying the profile mistake and offering apologies and reassurance to her valuable clients and prospects. It was a simple error. The remedy was to use the profile ‘Experience’ section to add the new business; then rearrange the order so the existing business would appear on top, as her primary focus.
This knowledge was built-in to the LinkedIn training schedule, just after Lisa left to attend to other things. So too, was the advice that when making any major changes to your profile you should ALWAYS switch off ‘Sharing profile edit’ – so you have the chance to review and move things around before your network are notified of the change.
To find this, go to Settings ➡️ Privacy ➡️ How others see your LinkedIn activity ➡️ Sharing profile edits ➡️ Switch to No
The Moral of the Story: You don’t know what you don’t know
If you are aware that training is needed, then book a trainer you trust to teach you and set aside the time to learn, even if you think you know it already. Like other platforms, LinkedIn regularly adds new features and updates existing ones, so a professional trainer will have the expertise to guide you through these.
Lisa is now happily running both businesses and has not lost any clients or prospects fortunately. However, following step-by-step instruction for something so important could have avoided unnecessary time and money spent, and removed the risk of damaging her business reputation.
💡 For more information on using LinkedIn to grow your business, or to book a targeted training session, please contact Linda for a no obligation conversation.