LinkedIn with Purpose: Presentation

FSBConnect

Friday 4th October 2019

30 minute presentation for the FSBConnect Eastleigh meeting, 7am to 9am

In this presentation, you will learn ways to use LinkedIn to add real value to your prospects, your customers, your connections; to develop strong professional relationships, cultivate advocates for your business and ultimately generate leads.

Linda will be sharing her top tips on how you can utilise LinkedIn for every step of the customer journey in your own business.

#FSBConnect Central South Hampshire – Eastleigh
Concorde Club
Stoneham Lane
Eastleigh
SO50 9HQ

In the news!

SME News Linda Huckle Training Building a Good Reputation 2019

I’m delighted to be featured in the latest edition of SME News following my award as LinkedIn Trainer of the Year 2018.

Full details are in the pdf brochure version, and you’ll see the feature on Page 10.

SME News Q1 2019 | Linda Huckle | Building a Good Reputation

For easy reading here is a transcript of the article:

Linda Huckle Training’s mission is to add value to the services Linda offers clients. Recently, we profiled the business and caught up with Linda who provided us with a detailed insight in to the award-winning services that she delivers on a daily basis.

Linda Huckle believes that business is all about building relationships and supporting others in their growth. Following successful training sessions, Linda looks at the various ways to connect people who will have a meaningful, mutually beneficial relationship. Going into further details about the services that she offers, Linda begins by informing us of the services that she offers and how they are divided into three main areas.

LinkedIn Training & Coaching: as 1-2-1 or group work, usually delivered in-house at a business premises. I work with micro business owners, SME’s and charities. For the latter two, I aim to encourage employee advocacy to enable brand ambassadors. This training is particularly effective where there is no designated marketing team, or where marketing staff are not familiar with LinkedIn.

Business Consultancy: working with a company to create a LinkedIn Strategy, aligned to business goals and marketing strategy. This will often be collaborative work between departments, such as Marketing, HR and Business Development.

Educational Consultancy: working with schools on their business development, using LinkedIn to build their brand. We work on developing an alumni presence and enhancing the school brand.”

When discussing what sets Linda Huckle Training apart from their competitors, Linda is keen to highlight the key factors which enable her to mark her business out as the best possible option for clients.

LinkedIn is an amazing free tool for small to medium businesses. It offers the opportunity to create a marketing plan, or strategy, for those that may not have a specific marketing budget. I maximise this opportunity by undertaking work behind the scenes, both before and after training. I prepare for a training session by thoroughly researching the business and their industry, so I can advise on a strategy that will bring the best results. This strategy can then be rolled out elsewhere, as the business connects and communicates with potential customers.”

“Also, I go beyond the provision of many of my competitors by providing on-going support – long after training is completed. I always follow-up on any action points we have agreed, and keep in touch to support people in putting their new skills into practice. I have found that this is greatly appreciated and leads people to recommend my services through their own positive experience.”

Looking ahead to what the future holds, Linda signs off by revealing the exciting plans which lie in the pipeline, especially following her recent success as being selected as the LinkedIn Training Provider of the Year 2018 & the Award for Excellence in Online Job Search Training & Advice 2018.

“I was very pleased to win an award for my LinkedIn training services. I have never thought to apply for an award, but I have been nominated for two this year, which came as a real surprise. Also, I am keen to build a good reputation for my work, and being recognised within the industry adds a level of support when it comes to promoting my services.

“With regards to the future of my business, I am looking at ways to cater for an increasing demand for training. Where time or location are prohibitive, I will be offering online training; covering beginner, intermediate and advanced levels of skill. There will then be an opportunity to book 1-2-1 consultancy training as a follow-up.”

“In addition to this, I am also keen to work with associate trainers, to extend the services we can offer between us. I already work collaboratively with a number of complementary businesses.”

My Interview on The Business Podcast

In conversation with Linda Huckle

I was delighted to be invited to be interviewed by Debra Levitt, from Bridge Consultants, in her Podcast series Bridging Gaps – The Business Podcast.

In my conversation with Debra, we discussed lots of subjects, including my transition from a corporate environment to business owner and LinkedIn trainer. We also talked about how I found The Athena Network and why I took the decision to invest as a franchisee and become a Regional Director with The Athena Network.

I share some LinkedIn tips, networking tips, some personal challenges, and my motivation for doing what I’m doing. Please listen in – I get the giggles half way through when what I want to say just escapes me! So please forgive that part.

I hope this gives you an insight into me and my businesses.

Listen in to In Conversation with Linda Huckle

Find out more about Bridging Gaps – The Business Podcast

 

 

How to Align Your Personal LinkedIn Profile to your Company Page

One of the things I see frequently when helping people to use LinkedIn for Business is that they have set up a Company Page in LinkedIn but haven’t linked their Personal Professional Profile to it.

💡Here is how to do it – once your Company Page has been set up, it honestly takes a few seconds to link your Personal Professional Profile to it!

  1. In Your Personal Professional Profile, scroll down to your Experience section
  2. Make sure you have added your role in the business as an Experience – if you haven’t then you’ll need to Add an Experience – then follow from step 4 below
  3. Click the Edit button (the pencil button at the right) which opens the Editing window
  4. Click into the Company field
  5. Delete anything that is already in the Company field (even if it is the Company name)
  6. Type in the name of the Company Page (as this is what you are aligning to) – as you do so, you will see some different options appear.
  7. When your own Company Page is visible, click to select it and then Save

💡 Be careful not to select the wrong Company Page – I’ve seen several people select what looks like their Company Page as the name may be similar.

💡 When you set up your Company Page, I strongly advise you to add your logo to it, so that when you select the page in step 7 above, it will be easily identifiable.

Watch the short video to see the above steps demonstrated.


 

 

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