One of the most common comments I hear when training people to use LinkedIn for business is that they are not attracting Followers on their Company Page. Usually it is because people fall into the trap of publishing their Company Page and then are not proactive in telling people it exists.
An easy way to do this is to add a Follow button to your website. LinkedIn provide a free Follow button plugin, which can be added to any page of your website. You can either do this yourself or send the code to your web developer. You will need to be logged into LinkedIn to retrieve the code.
When the code is added and published on your website, this is what it will look like:
You can choose to show the number of followers horizontally, or choose not to show the number of followers at all. If you have less than 50 followers, this may be the better option. It shouldn’t be a numbers game however, we are naturally attracted to businesses who already have a positive presence, so if you are building your followers, leave the follower count out until you reach a number you are happy to publish.
To retrieve your own Follow button, go to the following link:
This is just one of the ways in which you can attract followers to your Company Page. If you would like to find out more about building a Follower Strategy for your Company Page, please Schedule a Call with Linda
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