“I’m not sure how to get it right in LinkedIn – what should I do? “
This is probably the most common question I come across when talking to people. I could go into a lot of detail about how to use LinkedIn however, for me there are 3 key principles of getting it right in LinkedIn:
Integrate your Personal Values
In your profile, in your content, in your communication, in your comments. This allows others to get to the heart of your business, how you care for your customers, why they should trust you. Allow them to see the person behind the profile.
Interact with Connections
Be proactive and engage with people. Comment on their posts, communicate with them, get to know them better. Invest time to build quality relationships.
Inform & Educate
Share your nuggets of knowledge and best practice about your area of expertise. Give generously and raise your profile as an expert.
There is far more to understanding LinkedIn but if you get the above 3 key principles right, you will be well on the way to getting it right in LinkedIn.
Integrating your personal values is the key that unlocks the others.
Take a notepad and list down the top 5 values that are important to you personally.
Read through your profile About section objectively – do your personal values shine through?
What about the content that you post in LinkedIn – how well do your values integrate?
Now consider the engagement on content that others post – are the values you believe in are truly reflected
If you need another pair of eyes, ask a trusted friend/colleague to review for you – and offer to do the same for them.
You have invested time on honing your LinkedIn Profile, getting it set up the right way and are being found in searches.
Imagine how frustrating it is when there are distractions that take your viewers away from your Profile and to other profiles instead! Possibly even your competitors.
LinkedIn have a feature that is turned on by default. It is called People Also Viewed (PAV). It sits in the right hand side of your Profile and lists profiles that other people have viewed. It is meant to be helpful however, as a business owner, you want the focus of your viewers to be on you, not to be distracted by moving away from your profile and especially to those who are your competitors.
What most LinkedIn Users don’t know is that this feature can be turned off so that it does not appear on your Profile.
How to turn off People Also Viewed
Go to the Me button on the black menu bar at the top of your LinkedIn Profile
Select the Accounts and Privacy Option
Select the Privacy tab
Select the Viewers of the profile also viewed option
Each of the webinars are intended to be educational and are suitable for people who are new to LinkedIn, as well as those who have used LinkedIn previously. We will be using the free version of LinkedIn therefore all skills you learn can be implemented without investing in any Premium package.
The 5 in 5 at 5 webinars are part of my commitment to help people in business use LinkedIn more effectively during the COVID-19 lockdown.
When and How?
The webinars are available for 5 consecutive working days from Monday 6th April 2020 at 5pm and will be delivered by Zoom.
What Will The Tips Focus On?
Each webinar will focus on different aspects of LinkedIn and will give you 5 practical LinkedIn tips with actions to implement.
Day 1 6th April: Core of LinkedIn – Your Personal Professional Profile Day 2 7th April: Connecting and Following Day 3 8th April: Communication and Conversation Day 4 9th April: Contribution and Engagement Day 5 14th April: Content – Posts and Articles (Due to Easter, Day 5 will be taking place on Tuesday 14th April)
On registration, you will receive a link by email to access all 5 webinars. You only need to register once and can attend as many as you like.
Use the same Zoom link each day to access each webinar. You will need to register prior to attending to access the webinars to enable me to email you the link to the recordings.
Each webinar will be recorded and you will receive a link to access the recording by email shortly after the session has finished. Please be aware that the link to access these lessons will be available for 72 hours.
I look forward to welcoming you to the 5 in 5 at 5, and sharing some practical tips you can implement immediately.
For those of you with iPhones and iPads, following an Apple update the LinkedIn app has also been updated and the Find Nearby and QR Code features have moved to an almost hidden location.
***Updated November 2019*** Android phones have now been updated and you should find the features in the same place as iPhone users.
To find the features now, tap the My Network tab at the bottom of your screen, then tap the little blue circle on the right hand side. This will open a sub menu which reveals the Find Nearby and the QR Code.
The screenshot below is taken from an iPad. It is similarly placed on iPhones and Android.
“This year, The Harrogate Bridal Show will host a series of one-to-one ‘Ask the Expert’ sessions covering a range of topics including marketing, PR, financial planning and sales. Sessions will be available to book at the registration desk at the show, and are on a first-come, first-served basis.”
Linda will be one of the Experts, available on Sunday 8th and Monday 9th September, answering your LinkedIn questions.
If you are a business owner in the bridal and wedding industry and are attending the show, do book in a slot to chat to me. Or, if you are unable to secure a slot, contact me to arrange a time to meet up in the VIP area for a coffee.
You know what it’s like when you are browsing through your LinkedIn Home Feed and you see a really interesting article – but you just don’t have the time to read it? You may think to yourself “I must remember to find that article later” and then when you come to find it, it is lost amongst the noise of LinkedIn.
Did you know that you can save articles for reading at a later date?
This feature has been around for some time and yet, until recently, you could only find your saved articles in the mobile app.
Now you have the facility to find your articles in the desktop platform too. Well done LinkedIn for making this useful feature available to folks who want to use their computer to read the articles. Not everyone wants to read long articles on their mobiles and I am personally delighted this feature is now available in the desktop version too.
How to Save Articles and Locate Them at a Later Time
Watch this 3 minute video to see how simple it is to save articles and to find them at a later time.
There are many levels of LinkedIn training you can undertake: some people just want to build connections and relationships, while others intend to use LinkedIn as a key part of their marketing strategy.
Whichever the case, there are essential skills that everyone needs to learn, such as how to update your profile. This may sound simple, but as one MD found out, mistakes can still happen – and are not best made in front of your entire professional network.
Here’s how the story goes…
As the managing director of an established IT company, Lisa had built up a sizeable LinkedIn network, including: colleagues, vendors, clients, business associates and leads. The business was booming: she was in the process of setting up a subsidiary company, while reassuring clients, associates and prospective clients that the existing business would remain her primary focus.
Excited for the launch of the new business, Lisa booked some LinkedIn training for her marketing team, so they could start raising awareness of the new venture. They would need to update their profiles to reflect both businesses, which was a core part of the initial LinkedIn training.
Creating a Professional Image
A paragraph of universal wording was agreed for the ‘Experience’ section of all personal profiles within the company, so a consistent message would be created regarding the developing business. Lisa attended the training along with her marketing team, but when it came to actually updating the profiles, she said she had ‘other things to do’ and ‘knew how to do this anyway’.
On went the training, and by the end of the session the marketing team felt confident in using LinkedIn to promote the business, the new Company Page had been created and they were proud of their smart new personal profiles! The trainer left, happy with the results and off to prepare for her next client.
Where’s the Panic Button?
Very early the following morning, the LinkedIn trainer had 3 missed calls with voicemails from Lisa to her mobile – all with an air of distress and urgency. It transpired that instead of adding her new business venture to her profile, Lisa had replaced any mention of her existing business with the new company – she had effectively shut down her own business overnight.
In amongst the many messages of surprise, and hesitant congratulations, Lisa received a number of private messages from her clients and prospects: demanding answers and raising concerns. Her calls and messages to the trainer were cries for help – she didn’t know what to do, or how to explain her rather public mistake.
What followed, were many hours (at a cost) spent rectifying the profile mistake and offering apologies and reassurance to her valuable clients and prospects. It was a simple error. The remedy was to use the profile ‘Experience’ section to add the new business; then rearrange the order so the existing business would appear on top, as her primary focus.
This knowledge was built-in to the LinkedIn training schedule, just after Lisa left to attend to other things. So too, was the advice that when making any major changes to your profile you should ALWAYS switch off ‘Sharing profile edit’ – so you have the chance to review and move things around before your network are notified of the change.
To find this, go to Settings ➡️ Privacy ➡️ How others see your LinkedIn activity ➡️ Sharing profile edits ➡️ Switch to No
The Moral of the Story: You don’t know what you don’t know
If you are aware that training is needed, then book a trainer you trust to teach you and set aside the time to learn, even if you think you know it already. Like other platforms, LinkedIn regularly adds new features and updates existing ones, so a professional trainer will have the expertise to guide you through these.
Lisa is now happily running both businesses and has not lost any clients or prospects fortunately. However, following step-by-step instruction for something so important could have avoided unnecessary time and money spent, and removed the risk of damaging her business reputation.
💡 For more information on using LinkedIn to grow your business, or to book a targeted training session, please contact Linda for a no obligation conversation.
One of the most common comments I hear when training people to use LinkedIn for business is that they are not attracting Followers on their Company Page. Usually it is because people fall into the trap of publishing their Company Page and then are not proactive in telling people it exists.
An easy way to do this is to add a Follow button to your website. LinkedIn provide a free Follow button plugin, which can be added to any page of your website. You can either do this yourself or send the code to your web developer. You will need to be logged into LinkedIn to retrieve the code.
When the code is added and published on your website, this is what it will look like:
You can choose to show the number of followers horizontally, or choose not to show the number of followers at all. If you have less than 50 followers, this may be the better option. It shouldn’t be a numbers game however, we are naturally attracted to businesses who already have a positive presence, so if you are building your followers, leave the follower count out until you reach a number you are happy to publish.
To retrieve your own Follow button, go to the following link:
This is just one of the ways in which you can attract followers to your Company Page. If you would like to find out more about building a Follower Strategy for your Company Page, please Schedule a Call with Linda