Your Key to LinkedIn

Linda Huckle Owner of Linda Huckle Training #LinkedInLindaLinkedIn is a growing market place that opens up huge and varied opportunities for all types of business professional.

From one to one million employees. It is exciting, fast-paced and often rather daunting!

LinkedIn is the world’s largest professional network with over 706 million users and growing daily.

For small businesses, LinkedIn is a valuable resource for networking, connecting, sharing information, being more visible and engaging with your audience.

💡 Read on for Linda’s Hints and Tips…

How to Caption Your Videos for LinkedIn

Did you know that over 80% of LinkedIn users watch video content with the sound turn off?

To help engagement with your video content, it’s vital to caption your videos. I use a highly effective and affordable captioning tool called Subly for all my video content (who are part of the LinkedIn Marketing Partner Program which adds extra credibility).

Although I have a paid account, I’m demonstrating the features of the free Subly account to show you how to:

  • Create a free Subly account
  • Caption your video
  • Download the captions as a SRT file
  • Download the video with the captions burned in prior to uploading into LinkedIn.

🎬 Look out for the next short explainer/demo videos coming soon:

1. How to upload video directly into LinkedIn both with captions burned in and with captions as a SRT file.

2. How to use the Subly account premium features to personalise your video content with your own branding, add a Headline, change video size for different social media platforms – and some new features that are coming soon!

Linda’s LinkedIn Alphabet Soup

When my children were little, they used to love helping in the kitchen and one of the most popular activities was making Alphabet Soup. It was a great way to use up leftovers from the weekend, packed full of vegetables and to keep them interested, I used to add a packet of dried pasta shapes with letters of the alphabet.

We never knew which letter would be in the next spoonful and we had some fun making up words or telling stories using those letters!

LinkedIn Linda Alphabet Soup image

Like my real life soup, I am starting a series of posts in LinkedIn which will provide tips, information, guidance on all things LinkedIn related with each post looking at a letter of the alphabet.

Now it would be easy to start with A and work my way through the alphabet wouldn’t it? To capture the same element of fun, I’m going to mix it up a bit.

After all, who knows what will be in the next spoonful?

Look out for my post on Monday 31st August 2020, when you will have the opportunity to influence which letter of the alphabet to start with.

LinkedIn Linda’s Alphabet Soup posts will be appearing every Tuesday, Friday and Sunday starting 1st September 2020.

Keep the Focus on Your Profile

You have invested time on honing your LinkedIn Profile, getting it set up the right way and are being found in searches.

Imagine how frustrating it is when there are distractions that take your viewers away from your Profile and to other profiles instead! Possibly even your competitors.

LinkedIn have a feature that is turned on by default. It is called People Also Viewed (PAV). It sits in the right hand side of your Profile and lists profiles that other people have viewed. It is meant to be helpful however, as a business owner, you want the focus of your viewers to be on you, not to be distracted by moving away from your profile and especially to those who are your competitors.

What most LinkedIn Users don’t know is that this feature can be turned off so that it does not appear on your Profile.

How to turn off People Also Viewed

  1. Go to the Me button on the black menu bar at the top of your LinkedIn Profile
  2. Select the Accounts and Privacy Option
  3. Select the Privacy tab
  4. Select the Viewers of the profile also viewed option
  5. Select the Change button
  6. Click to move the slider from Yes to No

How to switch off PAV

Linda’s Interview with Charlotte Emery

I’m a member of The Athena Network in Farnham and the Regional Director, Charlotte Emery, recently interviewed me remotely during lockdown as part of her Business Showcase series.

In my Business Showcase interview, I tell Charlotte a little bit about my background, where I found my love of LinkedIn Training and why helping others to succeed is integral to all that I do. I also share some LinkedIn Tips!

Contact Charlotte for more information about The Athena Network