Your Key to LinkedIn

Social Media is a growing marketing place that opens up huge and varied opportunities for all types of business professional.

From one to one million employees. It is exciting, fast-paced and often rather daunting!

LinkedIn is the world’s largest professional network with over 530 million users and growing daily.

For small businesses, it is a valuable resource for networking, connecting, sharing information, being more visible and engaging with your audience.

Read on for Linda’s Hints and Tips…

Selling Second Hand Cars on LinkedIn?

This morning, I saw in LinkedIn a post advertising a second hand car for sale. It wasn’t a post from a dealer, just from an individual who clearly wanted to sell his car.

LinkedIn is a professional network, it is not a buying and selling advertising space.  There are other forums for that.

My call to action is….

Please don’t use LinkedIn Posts to advertise your second hand car, or any other items you want to sell.

Car Dealers

If you are a car dealer, then there are ways you can use LinkedIn – not to sell cars, but to build relationships with your ideal clients, to develop trust by sharing content of value with your audience.

  • Be the person who gives, not takes.
  • Be an authority – share valuable advice and information
  • Be mindful of etiquette – take the conversation off-line if the other person is truly interested.

Not sure how to use LinkedIn and add value? Ask me how – I’m happy to help.

Beat the Algorithm

There have been a number of changes in LinkedIn during 2017, however, one hasn’t been as visible as the rest.  This is the algorithm – the bit of code – that helps your posts and activity to be posted to your connections Home feed.

What does this mean to you?

Previously, LinkedIn trainers (me included!) emphasised the importance of sharing external links to content on your website, therefore driving traffic across to your website.  LinkedIn want to keep as much activity within LinkedIn as possible and so quietly changed the algorithm so that updates linking to content within LinkedIn have greater priority to links to external URL’s (websites, Facebook pages etc).

This meant that updates containing external links were not as visible on your connections Home feed as they were previously.  It didn’t take long for LinkedIn regular users and trainers to realise what had happened and so here are a couple of ways in which you can beat the algorithm:

Beat the algorithm

  1. When posting an update, don’t add the link to your external URL in the update itself. Just write the text and post. Then add the link to the URL in the comments.  For some reason, this seems to miss the algorithm sequence.
  2. Beat the LinkedIn algorithmAnother technique is to add the link as you would do usually and then, when the preview of the website you are linking to appears in your update, click the little X in the top right of the preview to delete it, retaining the actual URL link in the text. Once again, this appears to bypass the algorithm.

 

It is surely only a matter of time before the algorithm changes again so watch this space for updates.

People Buy People

LinkedIn is the world’s largest professional network with 467 million users globally (statistics quoted by LinkedIn 27/10/2016). For small businesses, it is a valuable resource for networking, connecting, sharing information, being more visible and engaging with your clients and prospects.

Behind every LinkedIn profile, there is a person – and people buy people. It is this personal approach to business that I bring to my LinkedIn training and coaching services. Keeping it personal, and relevant to your unique needs, means that the training you receive is unique to you and your business.

  • Does your LinkedIn Profile relay the best possible image of you and your business?
  • Would you like to utilise LinkedIn as a business tool?
  • Would you like to create engaging updates and articles?
  • Do you know how to build positive relationships through your LinkedIn activity?
  • Would you like to attract new business?
  • Would you like to create a content strategy that works for you?
  • What about images? Do you know where to find them and how to use them in LinkedIn?
  • Would you like to portray consistency of message, brand and ethos across your company in LinkedIn?
  • Would you like to rise above the LinkedIn ‘noise’ and connect with, engage with and build positive relationships with the right people?

Your LinkedIn Journey

Customer journeys are punctuated by ‘moments of truth’; interactions that may be tiny, but have a huge impact on how your products and services are perceived. I will help you improve the journeys of your customers.