Your Key to LinkedIn

Social Media is a growing marketing place that opens up huge and varied opportunities for all types of business professional.

From one to one million employees. It is exciting, fast-paced and often rather daunting!

LinkedIn is the world’s largest professional network with over 550 million users and growing daily.

For small businesses, it is a valuable resource for networking, connecting, sharing information, being more visible and engaging with your audience.

💡 Read on for Linda’s Hints and Tips…

Top Tips for Business Networking in LinkedIn

Many business owners know the benefits of business networking, how the process of developing positive business relationships leads to introducers, advocates and referrals.

LinkedIn as a business networking, relationship building tool is so powerful. There are many ways you can use LinkedIn to supplement and reinforce your own business networking activity to increase and enhance your visibility to a wider audience.

Showcase You

Having a completed and up to date LinkedIn profile is at the core of your LinkedIn activity. Help people to see at a glance what you do, and want to find out more about you and your business.  First Impressions really do count.

At the very minimum you need:

  • Recent, head and shoulders photo
  • Impactful Headline – tell people what you do and how you can help them
  • Up to date Contact details
  • A strong ‘About’ section to generate interest
  • Incorporate key phrases and words that people looking for your business type will use to find you
  • A clear call to action – what do you want people to do as a result of viewing your profile?
  • An attractive background image that showcases you and your business

Make Relevant Connections

  • Connect with your fellow networking colleagues. First connections are able to direct message each other, provide Recommendations, make Introductions, therefore it is essential to connect with those who you know, like and trust.
  • Personalise your invitation. Make it relevant to the person – if you know them, remind them how you know them. If you don’t, tell them why you would like to connect with them.
  • Avoid generic templates, a genuine connection invitation will help to start your online business relationship with the same warmth you use when meeting people in person.

Keep In Touch

Use the Messaging facility to send messages to your connections who you haven’t seen or communicated with in a while.

  • Keep them up to date with things that are happening that they might be interested in
  • Share an article or a post that may be of interest to them personally
  • Ask how you can help them and keep this non sales related (ie; who would they like an introduction to)
  • Send a Voice Message or Video Message for that personal touch
  • Invite them to a one to one business conversation and get to know them better. Use the plethora of technology available to so:
    Zoom, Hangouts, Skype – and of course, face to face once we are able to socialise in person again. Or just pick up the phone and have a conversation.

Make Introductions

  • Be proactive and research your connections – who might be a good connection for someone else?
  • After a one to one or a group meeting, record the types of professions that your networking colleagues would like to meet. Follow up by being proactive – check your own LinkedIn connections to see who might be suitable to introduce to your colleagues.
  • Use the Share Profile feature – this will open up in a new Message, ready to send to your connection. Remember to personalise the message and explain why you are making the introduction.
  • Or, you could use the Group Messaging facility to introduce two people to each other. Once the introduction has been made, you can follow up with each person after a few days to find out if the introduction was valuable to them.

Verify Skills and Expertise

  • Be proactive – implement a system of viewing your fellow networkers profiles and checking which skills they have listed on their profile.
  • Have you had first hand experience of a specific skill? If so, and your experience has been positive, then Endorse that person for that skill. Remember only the top 3 skills are visible, you need to expand the section to view other skills.

Recognition and Appreciation

  • Who have you had a one to one meeting with this week?
  • Who have you heard speak this week?
  • Who has given you a genuine referral?
  • Who has impressed you with their knowledge, their expertise, their attitude?
  • Who has recommended you and your business?

We all like to be recognised for something that we have done well and/or appreciated for our contribution. Why not use LinkedIn to showcase other people? Here are some ways you can use LinkedIn Posts to do this:

  • Share your ‘golden nuggets‘ of learning following a networking meeting, a training course, a seminar, a talk – what have you learned, how will you implement the learning and importantly, what others will gain from participating in future events.
  • Talk about what you have appreciated about someone – it could be purely that someone has gone out of their way to help you – so let them and your LinkedIn community know that you appreciate them, and why.
  • Write an information post about a company, their services/products and why this has impressed you.
  • Thank people for referring you to others and or testimonials you have received from them.
  • Share their events, their achievements, their business stories

The Gold Dust

  • Be Proactive! View your fellow networker’s Activity section on their Profile. What updates have they recently posted?
  • Like and Comment on their posts. This is like gold dust!
  • Your actions will help to boost the reach of the post, encourage more engagement from others and add real value to their presence.
  • You will also raise your own visibility, and enhance your own reputation as a good networker.

Testimonials

There is no higher accolade than providing a genuine, written testimonial for people who have provided a great service, gone the extra mile, have delivered a product/service that has exceeded expectations.

  • In LinkedIn, the Recommendations feature is where you can give truly genuine testimonials and provide great value to your connections.
  • Many business networking groups will have part of their meeting devoted to giving referrals, leads and providing verbal testimonials. If you have provided a verbal testimonial during these meetings, follow up with a written Recommendation in LinkedIn.
  • Don’t wait to be asked! Make it a habit to write a Recommendation for that person as soon as you finish your meeting. Don’t leave it for another day or time, now is the perfect opportunity to do so.

A couple of things to be aware of…

  • Only provide a Recommendation when you have personally experienced what you are recommending.
  • Never ask for or expect a Recommendation in return – genuine recommendations are those that are given without expectation.

Be Kind Without Expectation – Never Ask for Something in Return

First Steps in LinkedIn for Business

Kitchen Table LinkedIn Training

Friday 25th October 2019, Basingstoke, 10am to 1pm

Who for?

First Steps in LinkedIn for Business has been designed for business owners who are a bit flummoxed by LinkedIn and need a guiding hand to help them get to grips with it. It is also suitable for those who have some understanding of how to use LinkedIn but need some extra help.

What will you learn?

In this workshop you will learn how to:

– Develop and optimise your LinkedIn personal professional profile
– Create a Page for your business (if relevant)
– Engage in LinkedIn activity for enhanced visibility
– Search for and connect with the right people with the right etiquette
– Craft Posts to engage your network in conversation
– Develop positive business relationships in LinkedIn
– Build a communication strategy using LinkedIn Messaging

Tickets

£115 per person (reduced from the usual £165 per person) plus £5.42 booking fee with Eventbrite

Book Your Place via Eventbrite

Book Your Place directly with Linda (payment by bank transfer, no booking fee)

Mastering the Art of Networking in LinkedIn

FSBConnect

Wednesday 4th December 2019

20 minute talk at #FSBConnect Guildford 7:30am to 9am

In this presentation, you will learn ways to use LinkedIn to network and add real value to your prospects, your customers, your connections; to develop strong professional relationships, cultivate advocates for your business.

Linda will be sharing her top tips on how you can utilise the networking aspects of LinkedIn and introduce the new Events feature.

Bring your mobile phones or tablets – this talk will be practical!

#FSBConnect Guidlford
Hogs Back Hotel

Hogs Back Hotel
Seale
Tongham
Farnham
GU10 1EX


Updated LinkedIn App for iPhone and Android

For those of you with iPhones and iPads, following an Apple update the LinkedIn app has also been updated and the Find Nearby and QR Code features have moved to an almost hidden location.

***Updated November 2019*** Android phones have now been updated and you should find the features in the same place as iPhone users.


To find the features now, tap the My Network tab at the bottom of your screen, then tap the little blue circle on the right hand side. This will open a sub menu which reveals the Find Nearby and the QR Code.

The screenshot below is taken from an iPad. It is similarly placed on iPhones and Android.

How to access the Find Nearby and QR Code features on iPhones and iPads

News from #LinkedInLinda HQ – August 2019

It has been an unexpectedly busy month with enquiries, training with clients and learning new technology. I’ve been tearing my hair out with frustration with one particularly challenging piece of software! If any of you use Camtasia, you will probably understand the challenges of getting the audio and video synchronised but I have finally got the hang of it thanks to a little help from my friends!

It is now the week after the bank holiday and I honestly thought it would be quiet with so many people being away. However, I have been out training for two of the four days and have been thrilled to receive some amazing feedback following that training.

My planets must all be aligned as this week alone I have received several referrals, have had training proposals approved and so many mentions on social media channels from people recommending me.

To top it all, I had a lovely email from one of my clients this week and it just made my day. It was completely unexpected and it makes all the effort worth it.

Thank you email from client 29082019 - Linda Huckle Training - LinkedInLinda - LinkedIn Training for Business

Key to LinkedIn Online – Profile Power

I’ve been working really hard during the summer recording my new Key to LinkedIn Online – Profile Power course, which is now very close to completion. It will be ready to access during September. I will be publishing further information shortly.

If you would like to know more about it and would like to see a preview, please do register your interest.

Register Your Interest: Key to LinkedIn Online Profile Power

Events and Seminars

I’m out and about a fair bit during September and October. Here is where I’ll be – please do come and say hello, participate in seminars, meet me at events and Expo’s and attend my workshops:

  • 8th and 9th September | Harrogate Bridal Show, Ask the Expert LinkedIn Clinic | Harrogate | various times
  • 18th September | LinkedIn with Purpose: CPD Seminar for CIMA Students | London | 7pm to 9pm
  • 19th September | LinkedIn ‘Kitchen Table’ Workshop for Micro Businesses | Fleet | 10am to 1pm
  • 23rd September | LinkedIn for Business Workshop (Private Event) | Basingstoke |
  • 27th September | LinkedIn ‘Pop-Up’ Clinic | Aldershot | 9am to 1pm
  • 4th October | LinkedIn with Purpose for Business Presentation |Eastleigh | 7am to 9am
  • 16th and 17th October | Women in Business Expo (Stand E39)| Farnborough | 9am to 5pm
  • 17th October | Unleash Your LinkedIn Savvy, Seminar | Women in Business Expo, Farnborough | 11:50am to 12:20pm
  • 25th October | First Steps in LinkedIn for Business Workshop | Basingstoke | 10am to 1pm

Find out more details about these events, workshops and seminars

LinkedIn with Purpose: Presentation

FSBConnect

Friday 4th October 2019

30 minute presentation for the FSBConnect Eastleigh meeting, 7am to 9am

In this presentation, you will learn ways to use LinkedIn to add real value to your prospects, your customers, your connections; to develop strong professional relationships, cultivate advocates for your business and ultimately generate leads.

Linda will be sharing her top tips on how you can utilise LinkedIn for every step of the customer journey in your own business.

#FSBConnect Central South Hampshire – Eastleigh
Concorde Club
Stoneham Lane
Eastleigh
SO50 9HQ

Women in Business Expo

Farnborough International Exhibition Centre

16th and 17th October 2019 | Stand E39

Linda is exhibiting at the Women in Business Expo, Farnborough on 16th and 17th October.

Visit Stand E39, meet Linda and the team, and pick up your special discount voucher.

LinkedIn Seminar | 17th October 2019

Linda is delivering a seminar packed full of LinkedIn tips. Come to the Women in Business Theatre at 11:50am on Thursday 17th October to learn how you can Unleash Your LinkedIn Savvy!

It’s first come, first served so be there early to reserve your seat.

Unleash Your LinkedIn Savvy WIBExpo Linda Huckle LinkedInLinda 17 October 2019

Find out more about Linda’s seminar and others available during the Women in Business Expo.

Ask the Experts: Harrogate Bridal Show

Our Experts Harrogate Bridal Show September 2019

8th and 9th September 2019

“This year, The Harrogate Bridal Show will host a series of one-to-one ‘Ask the Expert’ sessions covering a range of topics including marketing, PR, financial planning and sales. Sessions will be available to book at the registration desk at the show, and are on a first-come, first-served basis.”

Linda will be one of the Experts, available on Sunday 8th and Monday 9th September, answering your LinkedIn questions.

If you are a business owner in the bridal and wedding industry and are attending the show, do book in a slot to chat to me. Or, if you are unable to secure a slot, contact me to arrange a time to meet up in the VIP area for a coffee.

Find out more here

LinkedIn Kitchen Table Training

Kitchen Table LinkedIn Training

Especially for micro business owners, my Kitchen Table training sessions are held in your home and are for a minimum of 3 people. Kitchen Table sessions are usually for around 3½ hours and are tailored to the specific needs of the participants.

As there are no venue costs, these sessions are at a reduced price, with a small discount for the host. All the host needs to provide is the kitchen table, power sockets and access to your Wi-Fi. Linda provides the refreshments (and cake!).

Typically, the participants are business owners who know each other from business networking and have similar client audiences. The only ‘rule’ is that the participants need to be at a similar stage in their LinkedIn journey so that absolute beginners are not learning with more advanced users.

The next LinkedIn ‘Kitchen Table’ Workshop will be held on Thursday 19th September in Fleet. £99 per participant (2 places available)

To secure your place on 19th September, please contact Linda directly by email.

Please schedule in a call with Linda to find out more information or drop me an email.

In the news!

SME News Linda Huckle Training Building a Good Reputation 2019

I’m delighted to be featured in the latest edition of SME News following my award as LinkedIn Trainer of the Year 2018.

Full details are in the pdf brochure version, and you’ll see the feature on Page 10.

SME News Q1 2019 | Linda Huckle | Building a Good Reputation

For easy reading here is a transcript of the article:

Linda Huckle Training’s mission is to add value to the services Linda offers clients. Recently, we profiled the business and caught up with Linda who provided us with a detailed insight in to the award-winning services that she delivers on a daily basis.

Linda Huckle believes that business is all about building relationships and supporting others in their growth. Following successful training sessions, Linda looks at the various ways to connect people who will have a meaningful, mutually beneficial relationship. Going into further details about the services that she offers, Linda begins by informing us of the services that she offers and how they are divided into three main areas.

LinkedIn Training & Coaching: as 1-2-1 or group work, usually delivered in-house at a business premises. I work with micro business owners, SME’s and charities. For the latter two, I aim to encourage employee advocacy to enable brand ambassadors. This training is particularly effective where there is no designated marketing team, or where marketing staff are not familiar with LinkedIn.

Business Consultancy: working with a company to create a LinkedIn Strategy, aligned to business goals and marketing strategy. This will often be collaborative work between departments, such as Marketing, HR and Business Development.

Educational Consultancy: working with schools on their business development, using LinkedIn to build their brand. We work on developing an alumni presence and enhancing the school brand.”

When discussing what sets Linda Huckle Training apart from their competitors, Linda is keen to highlight the key factors which enable her to mark her business out as the best possible option for clients.

LinkedIn is an amazing free tool for small to medium businesses. It offers the opportunity to create a marketing plan, or strategy, for those that may not have a specific marketing budget. I maximise this opportunity by undertaking work behind the scenes, both before and after training. I prepare for a training session by thoroughly researching the business and their industry, so I can advise on a strategy that will bring the best results. This strategy can then be rolled out elsewhere, as the business connects and communicates with potential customers.”

“Also, I go beyond the provision of many of my competitors by providing on-going support – long after training is completed. I always follow-up on any action points we have agreed, and keep in touch to support people in putting their new skills into practice. I have found that this is greatly appreciated and leads people to recommend my services through their own positive experience.”

Looking ahead to what the future holds, Linda signs off by revealing the exciting plans which lie in the pipeline, especially following her recent success as being selected as the LinkedIn Training Provider of the Year 2018 & the Award for Excellence in Online Job Search Training & Advice 2018.

“I was very pleased to win an award for my LinkedIn training services. I have never thought to apply for an award, but I have been nominated for two this year, which came as a real surprise. Also, I am keen to build a good reputation for my work, and being recognised within the industry adds a level of support when it comes to promoting my services.

“With regards to the future of my business, I am looking at ways to cater for an increasing demand for training. Where time or location are prohibitive, I will be offering online training; covering beginner, intermediate and advanced levels of skill. There will then be an opportunity to book 1-2-1 consultancy training as a follow-up.”

“In addition to this, I am also keen to work with associate trainers, to extend the services we can offer between us. I already work collaboratively with a number of complementary businesses.”