Your Key to LinkedIn

Social Media is a growing marketing place that opens up huge and varied opportunities for all types of business professional.

From one to one million employees. It is exciting, fast-paced and often rather daunting!

LinkedIn is the world’s largest professional network with over 550 million users and growing daily.

For small businesses, it is a valuable resource for networking, connecting, sharing information, being more visible and engaging with your audience.

💡 Read on for Linda’s Hints and Tips…

Women in Business Expo

16th and 17th October 2019 | Stand E39

Linda is exhibiting at the Women in Business Expo, Farnborough on 16th and 17th October.

Visit Stand E39, meet Linda and the team, and pick up your special discount voucher.

LinkedIn Seminar | 17th October 2019

Come to the Women in Business Theatre at 11:50am on Thursday 17th October to learn how you can Unleash Your LinkedIn Savvy!

It’s first come, first served so be there early to reserve your seat.

Ask the Experts: Harrogate Bridal Show

8th and 9th September 2019

“This year, The Harrogate Bridal Show will host a series of one-to-one ‘Ask the Expert’ sessions covering a range of topics including marketing, PR, financial planning and sales. Sessions will be available to book at the registration desk at the show, and are on a first-come, first-served basis.”

Linda will be one of the Experts, available on 8th and 9th September, answering your LinkedIn questions.

If you are a business owner in the bridal and wedding industry and are attending the show, do book in a slot to chat to me.

LinkedIn Kitchen Table Training

Kitchen Table LinkedIn Training

Especially for micro business owners, my Kitchen Table training sessions are held in your home and are for a minimum of 3 people. Kitchen Table sessions are usually for around 3½ hours and are tailored to the specific needs of the participants.

As there are no venue costs, these sessions are at a reduced price, with a small discount for the host. All the host needs to provide is the kitchen table, power sockets and access to your Wi-Fi. Linda provides the refreshments (and cake!).

Typically, the participants are business owners who know each other from business networking and have similar client audiences. The only ‘rule’ is that the participants need to be at a similar stage in their LinkedIn journey so that absolute beginners are not learning with more advanced users.

Please schedule in a call with Linda to find out more information or drop me an email.

In the news!

SME News Linda Huckle Training Building a Good Reputation 2019

I’m delighted to be featured in the latest edition of SME News following my award as LinkedIn Trainer of the Year 2018.

Full details are in the pdf brochure version, and you’ll see the feature on Page 10.

SME News Q1 2019 | Linda Huckle | Building a Good Reputation

For easy reading here is a transcript of the article:

Linda Huckle Training’s mission is to add value to the services Linda offers clients. Recently, we profiled the business and caught up with Linda who provided us with a detailed insight in to the award-winning services that she delivers on a daily basis.

Linda Huckle believes that business is all about building relationships and supporting others in their growth. Following successful training sessions, Linda looks at the various ways to connect people who will have a meaningful, mutually beneficial relationship. Going into further details about the services that she offers, Linda begins by informing us of the services that she offers and how they are divided into three main areas.

LinkedIn Training & Coaching: as 1-2-1 or group work, usually delivered in-house at a business premises. I work with micro business owners, SME’s and charities. For the latter two, I aim to encourage employee advocacy to enable brand ambassadors. This training is particularly effective where there is no designated marketing team, or where marketing staff are not familiar with LinkedIn.

Business Consultancy: working with a company to create a LinkedIn Strategy, aligned to business goals and marketing strategy. This will often be collaborative work between departments, such as Marketing, HR and Business Development.

Educational Consultancy: working with schools on their business development, using LinkedIn to build their brand. We work on developing an alumni presence and enhancing the school brand.”

When discussing what sets Linda Huckle Training apart from their competitors, Linda is keen to highlight the key factors which enable her to mark her business out as the best possible option for clients.

LinkedIn is an amazing free tool for small to medium businesses. It offers the opportunity to create a marketing plan, or strategy, for those that may not have a specific marketing budget. I maximise this opportunity by undertaking work behind the scenes, both before and after training. I prepare for a training session by thoroughly researching the business and their industry, so I can advise on a strategy that will bring the best results. This strategy can then be rolled out elsewhere, as the business connects and communicates with potential customers.”

“Also, I go beyond the provision of many of my competitors by providing on-going support – long after training is completed. I always follow-up on any action points we have agreed, and keep in touch to support people in putting their new skills into practice. I have found that this is greatly appreciated and leads people to recommend my services through their own positive experience.”

Looking ahead to what the future holds, Linda signs off by revealing the exciting plans which lie in the pipeline, especially following her recent success as being selected as the LinkedIn Training Provider of the Year 2018 & the Award for Excellence in Online Job Search Training & Advice 2018.

“I was very pleased to win an award for my LinkedIn training services. I have never thought to apply for an award, but I have been nominated for two this year, which came as a real surprise. Also, I am keen to build a good reputation for my work, and being recognised within the industry adds a level of support when it comes to promoting my services.

“With regards to the future of my business, I am looking at ways to cater for an increasing demand for training. Where time or location are prohibitive, I will be offering online training; covering beginner, intermediate and advanced levels of skill. There will then be an opportunity to book 1-2-1 consultancy training as a follow-up.”

“In addition to this, I am also keen to work with associate trainers, to extend the services we can offer between us. I already work collaboratively with a number of complementary businesses.”

A worthy winner!

Key to LinkedIn Competition

Key to Unlock LinkedIn Competition

There was much excitement on Stand 28 at the Hampshire Business Expo on 26th February when the winner of our competition was drawn.

Visitors to the stand were invited to participate in our competition to win 2 hours of Linda’s time for a one to one LinkedIn for Business training session. Visitors were presented with 100 numbered keyholes – which keyhole matches the Key to Unlock LinkedIn?

93 keyholes were reserved at the end of the day and Claire Cable from Eagle Radio had the honour of selecting the winning keyhole.

 

And the winner is….

I’m delighted to announce that the winning keyhole is Harriet Palmer from The Brain Tumour Charity and she will be receiving her 2 hours LinkedIn training with Linda in March. A very worthy winner and a win that is much appreciated by Harriet.

Thank you to everyone who participated in the competition and entered into the spirit of the day.

Huge thanks to my team of helpers on the day: Richard Huckle, Alicja Teagle and Vicky Kleboe – you all did me proud!

 

Up Your Game in LinkedIn – Workshop

Up Your Game in LinkedIn - Workshop - 6th December 2018

Thursday 6th December 2018, 11am to 2pm

Up Your Game in LinkedIn – Workshop

So many of us start off with the the best of  intentions …  create the profile page….. get it all set up, start to post…..and then
…….nothing happens!

We get stuck in to every day work, life and LinkedIn becomes a fading memory!

Would you like to ‘Up Your Game’ in LinkedIn® so that it becomes an integral part of your client and prospect relationship strategy?

This 3 hour workshop is intended for business owners who would like to spend some time to focus on Relationship Building, Communication, Social Selling, Content Planning techniques in LinkedIn® at every stage of the Customer Journey.

You will also learn about recent changes and new features introduced to LinkedIn®  so that you can make the best use of these in your own business.

This workshop is being hosted by Connect Surrey and you can obtain your ticket for the same price as Connect Surrey members:  £83 plus VAT, including lunch.

Find out more and book your place here

How to Use LinkedIn to Your Advantage – Presentation

Thursday 21st February 2019 7:30am

How to Use LinkedIn to Your Advantage – Presentation

20 minutes of pure LinkedIn Gold as Linda shares the most recent updates in LinkedIn and how businesses can use LinkedIn to their advantage.

Presentation

Event: FSBConnect Woking

Where: Hoebridge Golf Club, Woking

When: 7am for breakfast networking

How to book: via FSB Eventbrite.

LinkedIn Tip: How to Save Articles to Read Later

Laptop

You know what it’s like when you are browsing through your LinkedIn Home Feed and you see a really interesting article – but you just don’t have the time to read it?  You may think to yourself  “I must remember to find that article later” and then when you come to find it, it is lost amongst the noise of LinkedIn.

Did you know that you can save articles for reading at a later date?

This feature has been around for some time and yet, until recently, you could only find your saved articles in the mobile app.

Now you have the facility to find your articles in the desktop platform too. Well done LinkedIn for making this useful feature available to folks who want to use their computer to read the articles. Not everyone wants to read long articles on their mobiles and I am personally delighted this feature is now available in the desktop version too.

How to Save Articles and Locate Them at a Later Time

Watch this 3 minute video to see how simple it is to save articles and to find them at a later time.

 

LinkedIn: You Don’t Know What You Don’t Know

How well do you know LinkedIn?

There are many levels of LinkedIn training you can undertake: some people just want to build connections and relationships, while others intend to use LinkedIn as a key part of their marketing strategy.

Whichever the case, there are essential skills that everyone needs to learn, such as how to update your profile. This may sound simple, but as one MD found out, mistakes can still happen – and are not best made in front of your entire professional network.

Here’s how the story goes…

As the managing director of an established IT company, Lisa had built up a sizeable LinkedIn network, including: colleagues, vendors, clients, business associates and leads. The business was booming: she was in the process of setting up a subsidiary company, while reassuring clients, associates and prospective clients that the existing business would remain her primary focus.

Excited for the launch of the new business, Lisa booked some LinkedIn training for her marketing team, so they could start raising awareness of the new venture. They would need to update their profiles to reflect both businesses, which was a core part of the initial LinkedIn training.

Creating a Professional Image

A paragraph of universal wording was agreed for the ‘Experience’ section of all personal profiles within the company, so a consistent message would be created regarding the developing business. Lisa attended the training along with her marketing team, but when it came to actually updating the profiles, she said she had ‘other things to do’ and ‘knew how to do this anyway’.

On went the training, and by the end of the session the marketing team felt confident in using LinkedIn to promote the business, the new Company Page had been created and they were proud of their smart new personal profiles! The trainer left, happy with the results and off to prepare for her next client.

Where’s the Panic Button?

Very early the following morning, the LinkedIn trainer had 3 missed calls with voicemails from Lisa to her mobile – all with an air of distress and urgency. It transpired that instead of adding her new business venture to her profile, Lisa had replaced any mention of her existing business with the new company – she had effectively shut down her own business overnight.

In amongst the many messages of surprise, and hesitant congratulations, Lisa received a number of private messages from her clients and prospects: demanding answers and raising concerns. Her calls and messages to the trainer were cries for help – she didn’t know what to do, or how to explain her rather public mistake.

Damage Limitation

What followed, were many hours (at a cost) spent rectifying the profile mistake and offering apologies and reassurance to her valuable clients and prospects. It was a simple error.  The remedy was to use the profile ‘Experience’ section to add the new business; then rearrange the order so the existing business would appear on top, as her primary focus.

Sharing profile edits swtichThis knowledge was built-in to the LinkedIn training schedule, just after Lisa left to attend to other things. So too, was the advice that when making any major changes to your profile you should ALWAYS switch off ‘Sharing profile edit’ – so you have the chance to review and move things around before your network are notified of the change.

To find this, go to Settings ➡️ Privacy ➡️ How others see your LinkedIn activity ➡️ Sharing profile edits ➡️ Switch to No

The Moral of the Story: You don’t know what you don’t know

If you are aware that training is needed, then book a trainer you trust to teach you and set aside the time to learn, even if you think you know it already. Like other platforms, LinkedIn regularly adds new features and updates existing ones, so a professional trainer will have the expertise to guide you through these.

Lisa is now happily running both businesses and has not lost any clients or prospects fortunately. However, following step-by-step instruction for something so important could have avoided unnecessary time and money spent, and removed the risk of damaging her business reputation.

 

💡 For more information on using LinkedIn to grow your business, or to book a targeted training session, please contact Linda for a no obligation conversation.