Your Key to LinkedIn

Social Media is a growing marketing place that opens up huge and varied opportunities for all types of business professional.

From one to one million employees. It is exciting, fast-paced and often rather daunting!

LinkedIn is the world’s largest professional network with over 550 million users and growing daily.

For small businesses, it is a valuable resource for networking, connecting, sharing information, being more visible and engaging with your audience.

💡 Read on for Linda’s Hints and Tips…

First Steps in LinkedIn for Business

Kitchen Table LinkedIn Training

Friday 25th October 2019, Basingstoke, 10am to 1pm

Who for?

First Steps in LinkedIn for Business has been designed for business owners who are a bit flummoxed by LinkedIn and need a guiding hand to help them get to grips with it. It is also suitable for those who have some understanding of how to use LinkedIn but need some extra help.

What will you learn?

In this workshop you will learn how to:

– Develop and optimise your LinkedIn personal professional profile
– Create a Page for your business (if relevant)
– Engage in LinkedIn activity for enhanced visibility
– Search for and connect with the right people with the right etiquette
– Craft Posts to engage your network in conversation
– Develop positive business relationships in LinkedIn
– Build a communication strategy using LinkedIn Messaging

Tickets

£115 per person (reduced from the usual £165 per person) plus £5.42 booking fee with Eventbrite

Book Your Place via Eventbrite

Book Your Place directly with Linda (payment by bank transfer, no booking fee)

Mastering the Art of Networking in LinkedIn

FSBConnect

Wednesday 4th December 2019

20 minute talk at #FSBConnect Guildford 7:30am to 9am

In this presentation, you will learn ways to use LinkedIn to network and add real value to your prospects, your customers, your connections; to develop strong professional relationships, cultivate advocates for your business.

Linda will be sharing her top tips on how you can utilise the networking aspects of LinkedIn and introduce the new Events feature.

Bring your mobile phones or tablets – this talk will be practical!

#FSBConnect Guidlford
Hogs Back Hotel

Hogs Back Hotel
Seale
Tongham
Farnham
GU10 1EX


Updated LinkedIn App for iPhone and iPad

For those of you with iPhones and iPads, following an Apple update the LinkedIn app has also been updated and the Find Nearby and QR Code features have moved to an almost hidden location.


To find the features now, tap the My Network tab at the bottom of your screen, then tap the little blue circle on the right hand side. This will open a sub menu which reveals the Find Nearby and the QR Code.


The LinkedIn App on Android devices have not yet changed – no doubt we will see an update to them too before too long!


The screenshot below is taken from an iPad. It is similarly placed on iPhones.

How to access the Find Nearby and QR Code features on iPhones and iPads

News from #LinkedInLinda HQ – August 2019

It has been an unexpectedly busy month with enquiries, training with clients and learning new technology. I’ve been tearing my hair out with frustration with one particularly challenging piece of software! If any of you use Camtasia, you will probably understand the challenges of getting the audio and video synchronised but I have finally got the hang of it thanks to a little help from my friends!

It is now the week after the bank holiday and I honestly thought it would be quiet with so many people being away. However, I have been out training for two of the four days and have been thrilled to receive some amazing feedback following that training.

My planets must all be aligned as this week alone I have received several referrals, have had training proposals approved and so many mentions on social media channels from people recommending me.

To top it all, I had a lovely email from one of my clients this week and it just made my day. It was completely unexpected and it makes all the effort worth it.

Thank you email from client 29082019 - Linda Huckle Training - LinkedInLinda - LinkedIn Training for Business

Key to LinkedIn Online – Profile Power

I’ve been working really hard during the summer recording my new Key to LinkedIn Online – Profile Power course, which is now very close to completion. It will be ready to access during September. I will be publishing further information shortly.

If you would like to know more about it and would like to see a preview, please do register your interest.

Register Your Interest: Key to LinkedIn Online Profile Power

Events and Seminars

I’m out and about a fair bit during September and October. Here is where I’ll be – please do come and say hello, participate in seminars, meet me at events and Expo’s and attend my workshops:

  • 8th and 9th September | Harrogate Bridal Show, Ask the Expert LinkedIn Clinic | Harrogate | various times
  • 18th September | LinkedIn with Purpose: CPD Seminar for CIMA Students | London | 7pm to 9pm
  • 19th September | LinkedIn ‘Kitchen Table’ Workshop for Micro Businesses | Fleet | 10am to 1pm
  • 23rd September | LinkedIn for Business Workshop (Private Event) | Basingstoke |
  • 27th September | LinkedIn ‘Pop-Up’ Clinic | Aldershot | 9am to 1pm
  • 4th October | LinkedIn with Purpose for Business Presentation |Eastleigh | 7am to 9am
  • 16th and 17th October | Women in Business Expo (Stand E39)| Farnborough | 9am to 5pm
  • 17th October | Unleash Your LinkedIn Savvy, Seminar | Women in Business Expo, Farnborough | 11:50am to 12:20pm
  • 25th October | First Steps in LinkedIn for Business Workshop | Basingstoke | 10am to 1pm

Find out more details about these events, workshops and seminars

LinkedIn with Purpose: Presentation

FSBConnect

Friday 4th October 2019

30 minute presentation for the FSBConnect Eastleigh meeting, 7am to 9am

In this presentation, you will learn ways to use LinkedIn to add real value to your prospects, your customers, your connections; to develop strong professional relationships, cultivate advocates for your business and ultimately generate leads.

Linda will be sharing her top tips on how you can utilise LinkedIn for every step of the customer journey in your own business.

#FSBConnect Central South Hampshire – Eastleigh
Concorde Club
Stoneham Lane
Eastleigh
SO50 9HQ

Women in Business Expo

Farnborough International Exhibition Centre

16th and 17th October 2019 | Stand E39

Linda is exhibiting at the Women in Business Expo, Farnborough on 16th and 17th October.

Visit Stand E39, meet Linda and the team, and pick up your special discount voucher.

LinkedIn Seminar | 17th October 2019

Linda is delivering a seminar packed full of LinkedIn tips. Come to the Women in Business Theatre at 11:50am on Thursday 17th October to learn how you can Unleash Your LinkedIn Savvy!

It’s first come, first served so be there early to reserve your seat.

Unleash Your LinkedIn Savvy WIBExpo Linda Huckle LinkedInLinda 17 October 2019

Find out more about Linda’s seminar and others available during the Women in Business Expo.

Ask the Experts: Harrogate Bridal Show

Our Experts Harrogate Bridal Show September 2019

8th and 9th September 2019

“This year, The Harrogate Bridal Show will host a series of one-to-one ‘Ask the Expert’ sessions covering a range of topics including marketing, PR, financial planning and sales. Sessions will be available to book at the registration desk at the show, and are on a first-come, first-served basis.”

Linda will be one of the Experts, available on Sunday 8th and Monday 9th September, answering your LinkedIn questions.

If you are a business owner in the bridal and wedding industry and are attending the show, do book in a slot to chat to me. Or, if you are unable to secure a slot, contact me to arrange a time to meet up in the VIP area for a coffee.

Find out more here

LinkedIn Kitchen Table Training

Kitchen Table LinkedIn Training

Especially for micro business owners, my Kitchen Table training sessions are held in your home and are for a minimum of 3 people. Kitchen Table sessions are usually for around 3½ hours and are tailored to the specific needs of the participants.

As there are no venue costs, these sessions are at a reduced price, with a small discount for the host. All the host needs to provide is the kitchen table, power sockets and access to your Wi-Fi. Linda provides the refreshments (and cake!).

Typically, the participants are business owners who know each other from business networking and have similar client audiences. The only ‘rule’ is that the participants need to be at a similar stage in their LinkedIn journey so that absolute beginners are not learning with more advanced users.

The next LinkedIn ‘Kitchen Table’ Workshop will be held on Thursday 19th September in Fleet. £99 per participant (2 places available)

To secure your place on 19th September, please contact Linda directly by email.

Please schedule in a call with Linda to find out more information or drop me an email.

In the news!

SME News Linda Huckle Training Building a Good Reputation 2019

I’m delighted to be featured in the latest edition of SME News following my award as LinkedIn Trainer of the Year 2018.

Full details are in the pdf brochure version, and you’ll see the feature on Page 10.

SME News Q1 2019 | Linda Huckle | Building a Good Reputation

For easy reading here is a transcript of the article:

Linda Huckle Training’s mission is to add value to the services Linda offers clients. Recently, we profiled the business and caught up with Linda who provided us with a detailed insight in to the award-winning services that she delivers on a daily basis.

Linda Huckle believes that business is all about building relationships and supporting others in their growth. Following successful training sessions, Linda looks at the various ways to connect people who will have a meaningful, mutually beneficial relationship. Going into further details about the services that she offers, Linda begins by informing us of the services that she offers and how they are divided into three main areas.

LinkedIn Training & Coaching: as 1-2-1 or group work, usually delivered in-house at a business premises. I work with micro business owners, SME’s and charities. For the latter two, I aim to encourage employee advocacy to enable brand ambassadors. This training is particularly effective where there is no designated marketing team, or where marketing staff are not familiar with LinkedIn.

Business Consultancy: working with a company to create a LinkedIn Strategy, aligned to business goals and marketing strategy. This will often be collaborative work between departments, such as Marketing, HR and Business Development.

Educational Consultancy: working with schools on their business development, using LinkedIn to build their brand. We work on developing an alumni presence and enhancing the school brand.”

When discussing what sets Linda Huckle Training apart from their competitors, Linda is keen to highlight the key factors which enable her to mark her business out as the best possible option for clients.

LinkedIn is an amazing free tool for small to medium businesses. It offers the opportunity to create a marketing plan, or strategy, for those that may not have a specific marketing budget. I maximise this opportunity by undertaking work behind the scenes, both before and after training. I prepare for a training session by thoroughly researching the business and their industry, so I can advise on a strategy that will bring the best results. This strategy can then be rolled out elsewhere, as the business connects and communicates with potential customers.”

“Also, I go beyond the provision of many of my competitors by providing on-going support – long after training is completed. I always follow-up on any action points we have agreed, and keep in touch to support people in putting their new skills into practice. I have found that this is greatly appreciated and leads people to recommend my services through their own positive experience.”

Looking ahead to what the future holds, Linda signs off by revealing the exciting plans which lie in the pipeline, especially following her recent success as being selected as the LinkedIn Training Provider of the Year 2018 & the Award for Excellence in Online Job Search Training & Advice 2018.

“I was very pleased to win an award for my LinkedIn training services. I have never thought to apply for an award, but I have been nominated for two this year, which came as a real surprise. Also, I am keen to build a good reputation for my work, and being recognised within the industry adds a level of support when it comes to promoting my services.

“With regards to the future of my business, I am looking at ways to cater for an increasing demand for training. Where time or location are prohibitive, I will be offering online training; covering beginner, intermediate and advanced levels of skill. There will then be an opportunity to book 1-2-1 consultancy training as a follow-up.”

“In addition to this, I am also keen to work with associate trainers, to extend the services we can offer between us. I already work collaboratively with a number of complementary businesses.”

A worthy winner!

Key to LinkedIn Competition

Key to Unlock LinkedIn Competition

There was much excitement on Stand 28 at the Hampshire Business Expo on 26th February when the winner of our competition was drawn.

Visitors to the stand were invited to participate in our competition to win 2 hours of Linda’s time for a one to one LinkedIn for Business training session. Visitors were presented with 100 numbered keyholes – which keyhole matches the Key to Unlock LinkedIn?

93 keyholes were reserved at the end of the day and Claire Cable from Eagle Radio had the honour of selecting the winning keyhole.

 

And the winner is….

I’m delighted to announce that the winning keyhole is Harriet Palmer from The Brain Tumour Charity and she will be receiving her 2 hours LinkedIn training with Linda in March. A very worthy winner and a win that is much appreciated by Harriet.

Thank you to everyone who participated in the competition and entered into the spirit of the day.

Huge thanks to my team of helpers on the day: Richard Huckle, Alicja Teagle and Vicky Kleboe – you all did me proud!