Celebrating Success – Go-To LinkedIn Trainer 2021 – Platinum Award

I’m thrilled to announce I have been awarded the Go-To LinkedIn Trainer 2021 – Platinum Award!

Platinum is awarded to businesses that demonstrate the highest level in each of the following areas:

✅ Level of expertise, demonstrated through knowledge and delivery
✅ Verified and trusted client recommendations, testimonials and reviews
✅ Engagement with the community that the business serves

What I am most proud of is that this Platinum Award has been judged by fellow business owners. Knowing my business community recognise and appreciate what I do as a LinkedIn Trainer is both rewarding and humbling.

Happy to add this accolade to my website and thank you to all those in my business community who have been an integral part of this success!

3 Key Principles of Getting It Right in LinkedIn

Getting it right in LinkedIn

“I’m not sure how to get it right in LinkedIn – what should I do? “

This is probably the most common question I come across when talking to people. I could go into a lot of detail about how to use LinkedIn however, for me there are 3 key principles of getting it right in LinkedIn:

Integrate your Personal Values


In your profile, in your content, in your communication, in your comments. This allows others to get to the heart of your business, how you care for your customers, why they should trust you. Allow them to see the person behind the profile.

Interact with Connections


Be proactive and engage with people. Comment on their posts, communicate with them, get to know them better. Invest time to build quality relationships.

Inform & Educate


Share your nuggets of knowledge and best practice about your area of expertise. Give generously and raise your profile as an expert.

There is far more to understanding LinkedIn but if you get the above 3 key principles right, you will be well on the way to getting it right in LinkedIn.

Integrating your personal values is the key that unlocks the others.

Recommended Actions

  • Take a notepad and list down the top 5 values that are important to you personally.
  • Read through your profile About section objectively – do your personal values shine through?
  • What about the content that you post in LinkedIn – how well do your values integrate?
  • Now consider the engagement on content that others post – are the values you believe in are truly reflected
  • If you need another pair of eyes, ask a trusted friend/colleague to review for you – and offer to do the same for them.

Profile Review Service

Or ask me for a professional Profile Review.

You’ll get honest feedback on your Profile, your Content and your Strategy with helpful suggestions for how to improve, but no sugar-coating… if it’s not working, I’ll tell you with kindness and tact.

How to Caption Your Videos for LinkedIn

Did you know that over 80% of LinkedIn users watch video content with the sound turn off?

To help engagement with your video content, it’s vital to caption your videos. I use a highly effective and affordable captioning tool called Subly for all my video content (who are part of the LinkedIn Marketing Partner Program which adds extra credibility).

Although I have a paid account, I’m demonstrating the features of the free Subly account to show you how to:

  • Create a free Subly account
  • Caption your video
  • Download the captions as a SRT file
  • Download the video with the captions burned in prior to uploading into LinkedIn.

🎬 Look out for the next short explainer/demo videos coming soon:

1. How to upload video directly into LinkedIn both with captions burned in and with captions as a SRT file.

2. How to use the Subly account premium features to personalise your video content with your own branding, add a Headline, change video size for different social media platforms – and some new features that are coming soon!

Linda’s LinkedIn Alphabet Soup

When my children were little, they used to love helping in the kitchen and one of the most popular activities was making Alphabet Soup. It was a great way to use up leftovers from the weekend, packed full of vegetables and to keep them interested, I used to add a packet of dried pasta shapes with letters of the alphabet.

We never knew which letter would be in the next spoonful and we had some fun making up words or telling stories using those letters!

LinkedIn Linda Alphabet Soup image

Like my real life soup, I am starting a series of posts in LinkedIn which will provide tips, information, guidance on all things LinkedIn related with each post looking at a letter of the alphabet.

Now it would be easy to start with A and work my way through the alphabet wouldn’t it? To capture the same element of fun, I’m going to mix it up a bit.

After all, who knows what will be in the next spoonful?

Look out for my post on Monday 31st August 2020, when you will have the opportunity to influence which letter of the alphabet to start with.

LinkedIn Linda’s Alphabet Soup posts will be appearing every Tuesday, Friday and Sunday starting 1st September 2020.

Keep the Focus on Your Profile

You have invested time on honing your LinkedIn Profile, getting it set up the right way and are being found in searches.

Imagine how frustrating it is when there are distractions that take your viewers away from your Profile and to other profiles instead! Possibly even your competitors.

LinkedIn have a feature that is turned on by default. It is called People Also Viewed (PAV). It sits in the right hand side of your Profile and lists profiles that other people have viewed. It is meant to be helpful however, as a business owner, you want the focus of your viewers to be on you, not to be distracted by moving away from your profile and especially to those who are your competitors.

What most LinkedIn Users don’t know is that this feature can be turned off so that it does not appear on your Profile.

How to turn off People Also Viewed

  1. Go to the Me button on the black menu bar at the top of your LinkedIn Profile
  2. Select the Accounts and Privacy Option
  3. Select the Privacy tab
  4. Select the Viewers of the profile also viewed option
  5. Select the Change button
  6. Click to move the slider from Yes to No

How to switch off PAV

Linda’s Interview with Charlotte Emery

I’m a member of The Athena Network in Farnham and the Regional Director, Charlotte Emery, recently interviewed me remotely during lockdown as part of her Business Showcase series.

In my Business Showcase interview, I tell Charlotte a little bit about my background, where I found my love of LinkedIn Training and why helping others to succeed is integral to all that I do. I also share some LinkedIn Tips!

Contact Charlotte for more information about The Athena Network