This morning, I saw in LinkedIn a post advertising a second hand car for sale. It wasn’t a post from a dealer, just from an individual who clearly wanted to sell his car.
LinkedIn is a professional network, it is not a buying and selling advertising space. There are other forums for that.
My call to action is….
Please don’t use LinkedIn Posts to advertise your second hand car, or any other items you want to sell.
If you are a car dealer, then there are ways you can use LinkedIn – not to sell cars, but to build relationships with your ideal clients, to develop trust by sharing content of value with your audience.
- Be the person who gives, not takes.
- Be an authority – share valuable advice and information
- Be mindful of etiquette – take the conversation off-line if the other person is truly interested.
Not sure how to use LinkedIn and add value? Ask me how – I’m happy to help.