There have been a number of changes in LinkedIn during 2017, however, one hasn’t been as visible as the rest. This is the algorithm – the bit of code – that helps your posts and activity to be posted to your connections Home feed.
What does this mean to you?
Previously, LinkedIn trainers (me included!) emphasised the importance of sharing external links to content on your website, therefore driving traffic across to your website. LinkedIn want to keep as much activity within LinkedIn as possible and so quietly changed the algorithm so that updates linking to content within LinkedIn have greater priority to links to external URL’s (websites, Facebook pages etc).
This meant that updates containing external links were not as visible on your connections Home feed as they were previously. It didn’t take long for LinkedIn regular users and trainers to realise what had happened and so here are a couple of ways in which you can beat the algorithm:
Beat the algorithm
- When posting an update, don’t add the link to your external URL in the update itself. Just write the text and post. Then add the link to the URL in the comments. For some reason, this seems to miss the algorithm sequence.
- Another technique is to add the link as you would do usually and then, when the preview of the website you are linking to appears in your update, click the little X in the top right of the preview to delete it, retaining the actual URL link in the text. Once again, this appears to bypass the algorithm.
It is surely only a matter of time before the algorithm changes again so watch this space for updates.